President Bakery Co., Ltd., Din DaengBack to section
President Bakery Co., Ltd., Din Daeng
About enterprise President Bakery Co., Ltd.
President Bakery Pcl., a subsidiary food company of Saha Group, was founded by Dr. Thiam Chokwatana. Food division of Saha Group is one of the highly successful and well accepted in the market with products such as Mama instant noodles and Nissin biscuits. Both products use wheat flour as their main raw material. As a result, it implies to an expansion in bakery business simply because wheat flour can still be used as main raw material. In the past, most bakeries were small size family businesses. The standards of their products were not properly maintained. The product and its distribution were not properly managed. Market demand and popularity in bakery consumption were minimal and consumers did not have the right understanding of the bakery. However, during this period bakery products blended well with our new way of life: the government supported domestic manufacturing to substitute the importation of agricultural based products, Thai lifestyle changed, transmigration of rural people to large cities, reduction of family size and more working women resulted in less time for cooking and more foreign trades causing more foreigners living in Thailand. Thus, President Bakery Co., Ltd. was established in 1982 with the objective of manufacturing and distributing bakery products of international standard under the brand name 'Farmhouse'.
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